Stop pushing your products, and start telling your story.
Welcome to the world of strategic storytelling—a realm where brands come alive, connect with audiences, and forge lasting relationships.
At GOOD STORY Branding, we bring together storytelling, brand architecture, and marketing strategy with a mission to transform your business narrative.
In today's fast-paced digital landscape, it's not just about selling a product; it's about crafting a compelling story that resonates with your audience. That's where GOOD STORY comes in. We specialize in dissecting your current brand and marketing strategies, analyzing every facet of your narrative, and revealing the possibilities underneath. At the heart of our approach is the understanding that we all crave connection, authenticity, and relevance. That's why we work closely with you to uncover the essence of your brand, your unique value proposition, and the emotional triggers that drive your audience to action.
From refining your brand messaging to identifying missing product opportunities, we leave no stone unturned in our quest to elevate your brand presence. Through a meticulous process of analysis and strategy, we help you shape your brand narrative in a way that captivates, inspires, and ultimately converts.
But we don't stop there. We're committed to staying ahead of the curve, constantly seeking out new opportunities for connection and growth. Whether it's reimagining your digital presence, redefining your target audience, or exploring innovative storytelling mediums, we're always pushing the boundaries of what's possible.
So, if you're ready to unlock the full potential of your brand, embark on a journey of storytelling excellence with GOOD STORY Branding. Together, we'll craft a narrative that not only resonates with your audience but leaves a lasting impression in their hearts and minds.
Meet Vienna
With nearly 15 years in corporate marketing, Vienna DeGiacomo is a storyteller at heart, a love and skill born out of a childhood spent listening to tall tales spun by her grandparents on a Brooklyn stoop. Her early fascination with narrative, connection, and curiosity set the stage for a career focused on crafting content of all kinds that connects audiences with meaningful ideas and communities.
Vienna is a podcast producer, content strategist, and pop culture aficionado—always tuned in to the latest trends with a knack for knowing when and how to engage with them strategically. As a podcast super-listener with countless recommendations at the ready, she’s a go-to resource for discovering new voices, insights, and stories.
In her role as a podcast producer, Vienna has led the creation of over 40 podcast episodes for the She+ Geeks Out Podcast, including a notable 12-part documentary series on the future of DEI in the workplace. She approaches each project with empathy, a commitment to elevating hosts and guests’ voices, and an unwavering dedication to impactful, engaging storytelling. Vienna explored the other side of the sound board, co-hosting and producing The Healing Happy Hour, a personal project focused on personal growth and resilience. She believes every person has a story worth sharing, and if you haven’t found it, you just haven’t asked the right question yet. Through this curiosity and empathy, she has developed a reputation for drawing out authentic, human-centered insights through ample research, well-crafted questions, and a collaborative approach.
Beyond podcasting, Vienna’s expertise spans content marketing, branding, and creative program development, with projects including candidate collateral for local elections and brand identity creation. A graduate of Goucher College with a BA in English and Creative Writing, she later earned an MA in Publications Design from the University of Baltimore.
When she’s not crafting narratives or strategizing content, Vienna enjoys teaching and practicing Vinyasa yoga, writing short stories, tackling DIY projects, and consuming all things content. Above all, she cherishes time with her husband, three kids, and friends, finding delight wherever she can, but especially in anything labeled (Taylor’s Version).
